Peretz (TV channel, Russia) DTV Russia
Peretz (TV channel, Russia) DTV Russia
Peretz (Rus. for pepper) is a Russian federal television channel. Its etheric grid is based on the original recreational program of its own production and popular Russian and Western series. It began broadcasting on June 7, 1999 as "Darial-TV", with it rebranding in 2007 to "DTV", and then in 2011 under the current name. It broadcasts in over 400 cities in Russia. Technical penetration of the channel is 72.5% (in 2010).
History of channel
Originally the concept was understood that the channel will be entirely devoted to the good programming, without pornography, sex or violence. Prior to the acquisition of Viasat, 'on the channel was virtually no new TV programmes: "Everyone's lips"'s replays were shown of the and the old Soviet movies'.
In 2001 Natalia Daryalova and her father Arkady Vainer, sold the channel to Modern Times Group. After the sale, the original name of the channel was changed to the less personalized DTV. The concept of the channel was changed, including the logo and the name of the channel.
At the same time, the founder of the channel Arkady Vainer criticized the actions of the new owners "for the emergency unemployment creative units of the former Darial-TV and the creation of the moral and legal TV channel for the stallions".
In 2002 the channel had difficulty with the renewal license for the television frequency caused by the actions of previous owners.And also because of the demonstration of hidden advertising of alcoholic beverages, and absenteeism in the air. Due to violations of the conditions the broadcasting frequency was twice put up for competition in November 2002 which was later declared invalid. The ether was stored for 5 years.
On February 1, 2003 it launched the concept of "7 thematic channels in one", which has since run its course.
In 2005–2007, the channel created and showed series of documentary films named How Went Idols.
After buying the TV channel, CTC Media held a rebranding to the channel, and changing the letters «DTV» on Cyrillic. The inscription «VIASAT» has been removed. According to the initiators of the re-branding, "the channel will be entirely domestic, and will be even closer to the Russian audience, because, according to recent studies, the audience more and more confidence in Rissian brands" At about this same time, the bulk of airtime DTV began to occupy the TV series and documentaries in Russia and abroad on criminal topics, united under the heading "The detective on the DTV Channel". In connection with this, the channel began to decipher the abbreviation as "Detective television". Channel held a broadcasting schedule until the television season 2010-2011.
On October 17, 2011, DTV conducted a large-scale rebranding, changed the name to "Peretz" (Russian: Перец) and decided to completely change the concept of the channel. According to Dmitry Troitsky (the new CEO of the channel, previously worked at the STS and TNT,[4]) «Peretz" – a burning TV, "the first lightweight adult channel for those who have stayed in the shower Drive», which show will be supported by CTC Media.
On November 12, 2015, the channel will be rebranded to Che as confirmed by CTC Media. However, this was later confirmed that it would take place on etheric broadcasting only. Peretz will continue broadcasting on cable and satellite television.
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