ETV Music is scheduled to officially launch on August 27, 2026.
This launch date is chosen deliberately by the Eenadu TV Network because it marks two important milestones:
The 31st Anniversary: August 27th is the official foundation anniversary of the parent channel, ETV Telugu, which first went on air in 1995.
The Official Rebrand: The new 24-hour music destination completely replaces the cooking and lifestyle channel, ETV Abhiruchi, which transitions into this new musical format on the same day.
ETV Abhiruchi will be rebranding as ETV Music..
ETV Music available in IPTV but that was not proper Music Channel.
"ETV Abhiruchi” Broadcaster intends to rebrand this channel as “ETV Music” and accordingly the genre shall be changed to Music. In this regard Broadcaster shall intimate Authority and DPO about effective date of such change as per applicable law and thus change shall be
effectuated upon such compliance. MRP of the channel shall remain the same thus from effective date bouquets comprising of this channel shall constitute of rebranded channel.
Er Balvinder Singh
25.08.2026
Hello, my name is Er Balvinder Singh .
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